A Study on Online Payment Applications in India with Reference to Amazon Pay

This research aims to provide a comprehensive examination of online payment applications in India, focusing on the features, adoption, and user experiences associated with Amazon Pay. In the rapidly evolving landscape of digital transactions, online payment applications play a pivotal role in shaping the way consumers engage in financial transactions. Employing a mixed-methods research design, including surveys, interviews, and usability assessments, the study seeks to understand the factors influencing the adoption of online payment applications, with Amazon Pay as a specific case study. Key areas of investigation include user perceptions of security, ease of use, transaction speed, and the overall satisfaction of consumers utilizing Amazon Pay for their online transactions. The study also explores the impact of promotional strategies, trust-building measures, and user education initiatives on the widespread adoption and sustained usage of online payment applications in India. The findings of this research are expected to contribute valuable insights to the broader understanding of online payment trends in India and offer specific insights into the factors that influence the success of Amazon Pay in this dynamic market.