Research on Legal Issues of Big Data Discriminatory Pricing

With the rapid development of the Internet and the widespread application of big data technology, the phenomenon of big data discriminatory pricing has gradually emerged and attracted widespread attention. In fact, the use of big data can have many beneficial effects, especially reducing transaction costs and providing convenience to consumers. However, big data discriminatory pricing harms the rights of consumers, not only violates consumers' rights to personal information, right to know, and right to fair trade, but also affects people's trust in the development of new technologies, which is not conducive to the development of the big data industry. This article analyzes the concepts, characteristics, properties, current legal regulations and regulatory dilemmas of big data discriminatory pricing, and proposes scientific and rational ways to improve supervision, complaint mechanisms, relevant laws and regulations and other methods to safeguard consumer rights. It is hoped that it can help standardize the current big data discriminatory pricing and provide guidance for future legislation.