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This research paper sculp into the fundamental concept of insurance, its significance, various types, who needs life insurance most, how insurance works, why do you need of insurance, how much life insurance coverage one need, how can you choose one of the best insurance plan, when to get insurance plan, what are the factors that shape the insurance plan and the transformative role of ICICI (prudential life insurance) in the banking sector.It discusses ICICI's current brand image, what sets it apart from competitors, and its contributions to reshaping banking culture.
Singh et al. (Mon,) studied this question.