Research on the Current Situation and Countermeasures of the External Communication of Chinese Traditional Culture in the New Era

Along with the rapid development of China's economy, Chinese traditional culture has been widely disseminated worldwide, and the number of its audience has been increasing.Nowadays, more and more foreigners are becoming interested in Chinese traditional culture.In the new era, effectively promoting Chinese traditional culture to foreign countries will be crucial in enhancing China's global influence, fostering mutual trust with other nations, and strengthening China's presence worldwide.However, influenced by the international exchange environment, exchange technology, exchange content, and other factors, Chinese traditional cultural exchange has been severely challenged.This paper investigates and analyzes the significance and current situation of Chinese traditional culture communication to foreign countries in the new era.It also proposes some countermeasures to address these issues, aiming to provide valuable insights for the development of Chinese traditional culture communication to foreign countries.