Customers Perception Of Online Food Delivery With Reference To Swiggy

Marketing tactics, especially with the rise of mobile apps, have been impacted by the fast development of technology and the extensive use of the internet.Using three well-known platforms-Zomato, Swiggy, and Uber Eats-based in Pune, India, this article investigates how online meal delivery services are influencing marketing and customer behavior.These applications have revolutionized marketing and sales by combining marketing information with technical improvements.Customers' opinions and happiness with these Pune-based online meal delivery applications are the focus of this research.In order to find out which of the three platforms provides the most overall happiness, we deliberately analyzed each app by surveying current users and looking at different aspects of each.In order to get a full picture of how well each app works, we look at important aspects including the user interface, how fast deliveries are, the quality of the food, and the customer service.This study adds to the continuing conversation about how technology and consumer behavior are converging in the food delivery market by providing useful insights into customer preferences and satisfaction levels, as well as highlighting the advantages and disadvantages of each platform.