A Study on Emergence of Quick Commerce

As the global landscape of commerce undergoes unprecedented transformations, Quick Commerce (Q-commerce) has emerged as a disruptive force, redefining the traditional retail paradigm. This research paper delves into the intricate facets of Quick Commerce within the context of the burgeoning Indian market. The study aims to provide a comprehensive analysis of the Quick Commerce ecosystem, Its evolution, growth , key players, the challenges faced by retailers , grocers and e-commerce companies .Exploring the consumer’s behaviour in shaping the success of Quick Commerce platforms. Furthermore, the paper examines the regulatory landscape and policy implications surrounding Quick Commerce, shedding light on the potential regulatory challenges and the need for a balanced regulatory framework to foster sustainable growth. In conclusion, this research contributes valuable insights into the transformative power of Quick Commerce in India, offering stakeholders, policymakers, and industry players a nuanced understanding of the challenges and opportunities that accompany the rapid evolution of this dynamic sector. As India navigates the uncharted waters of Q-commerce, this research serves as a roadmap for strategic decision-making and policy formulation, paving the way for a more resilient and inclusive retail ecosystem in the digital age