Women Investors and Financial Literacy in Nepal

Abstract Financial literacy refers to the ability to understand how money operates. The primary objective of this study is to investigate the factors influencing financial literacy among Nepalese women investors. The study aims to explore how financial attitudes, financial behaviors, subjective norms, intentions toward investment, and knowledge about investment products affect financial literacy among Nepalese women investors. Employing a descriptive and exploratory research design, this study considers all women who are investors in NEPSE as the population of interest. Among these women investors, a sample of 372 was randomly selected after preliminary observations were conducted to identify potential respondents. Data was collected through a set of questionnaires distributed to the respondents. The study revealed significant positive correlations among financial attitudes, financial behaviors, subjective norms, intentions toward investment, and knowledge about investment products as independent and financial literacy as dependent variable under study. Additionally, the regression analysis showed that financial attitudes, financial behaviors, subjective norms, intentions toward investment, and knowledge about investment products had a significant positive impact on financial literacy among Nepalese women investors.