An Observation of the 1970s Korean Fashion : Focusing on the Domestic and International Activities of Designers Reflecting the Social Environment and Analysis of Design Characteristics

This study aims to analyze Korean fashion designers" domestic and international activities in the 1970s, as well as the characteristics of their work based on media materials. It also extracts the objective facts about contemporary Korean fashion history and establishes them as historical records. The research questions are as follows. First, who were the designers who continued to work until the 1970s among the first-generation and second-generation Korean fashion designers, and who were the third-generation Korean fashion designers emerging in the 1970s? Second, which domestic and international exhibitions and fashion shows reflected the social environments of the 1970s, and what were the activities of the participating designers? Third, what were the distinguishing characteristics of these designers' works, and what were the distinguishing characteristics of fashion in the 1970s displayed in major fashion shows? Fourth, what facts about the history of contemporary Korean fashion are revealed through this study, particularly by comparing different media sources? The research methods used in the study included a literature review and content analysis. As a result, the third-generation designers who dominated the Korean fashion industry in the latter half of the 20th century emerged during this period. This was when their earlier movements and the exchange between the first- and second-generation designers established the basis for the Korean fashion industry at the end of the 20th century.