Reproduction of subjectivity: neoliberalism and friendship

In this article, I will discuss how neoliberalism affects subjects and what friendship looks like in the neoliberal world we live in. I will show that one of the most important consequences of neoliberal intervention on the subject is the severe damage to the bonds of friendship. In the neoliberal world, we live constantly in a competitive environment dominated by temporary relationships. Friendships seem to be valuable only to gain advantages and to be ahead of others. Those who have more influential 'friends' are more likely to get what they want. The concept of friendship, then, has to do with a meaning that involves calculating what one must contribute to obtain. In this article, I will try to explore how neoliberalism invests in the subject and how friendship is treated in the neoliberal world. I will ask how 'true friendship' can help us improve our lives by turning to the ways in which friendship shows up in the social relations in which we live.