May 30, 2024

Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models

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Abstract

We consider the problem of setting the optimal prices and promotions for a large number of products when the firm lacks demand information using adaptive experimentation.

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Jain et al. (Thu,) studied this question.

www.synapsesocial.com/papers/68e67968b6db643587603e0d — DOI: https://doi.org/10.1287/mksc.2023.0322

Authors

Lalit Jain

Zhaoqi Li

Erfan Loghmani

Journals

Marketing Science

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Institutions

University of Washington

Amazon (United States)

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Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models

Key Points

Abstract

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Discussion

Cite this study

Authors

Journals

Actions

Institutions

References and Citations

Citation Network

Connected Papers

Discussion

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