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In January 2024, social media platforms were flooded with intimate images of pop icon Taylor Swift, quickly reaching millions of users. However, the abusive content was not real; they were deepfakes – synthetic media generated by artificial intelligence (AI) to depict a person’s likeness. But the threat goes beyond celebrities. Virtually anyone (with women being disproportionately targeted) can be a victim of non-consensual intimate deepfakes (NCID). Albeit most agree that companies must be held accountable for disseminating potentially extremely harmful content like NCIDs, effective legal responsibility mechanisms remain elusive. This article proposes concrete changes to content moderation rules as well as enhanced liability for AI providers that enable such abusive content in the first place.
Beatriz Kira (Mon,) studied this question.