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The report of the 19th National Congress of the CPC proposed the rural revitalization strategy, considering it as an important part of building a socialist modernization strong country. The revitalization of rural culture is bound to become the key to rural revitalization. non-material cultural heritage is the driving force for the development of rural culture, containing rich rural culture and possessing diverse values. However, current non-material cultural heritage encounters many difficulties in inheritance and development, such as the discontinuity of inheritance and improper protection and utilization, which seriously hinder the pace of rural revitalization. In order to solve these problems, this paper deeply analyzes the current situation of inheritance and protection of China's non-material cultural heritage, and proposes a series of practical solutions. The paper explores the important value of the inheritance and protection of non-material cultural heritage under the background of rural revitalization, points out the realistic difficulties in the inheritance and protection of non-material cultural heritage, such as insufficient infrastructure, lack of inheritors, and the impact of commercialization and modernization, and proposes targeted optimization strategies for the inheritance and protection of non-material cultural heritage, injecting new vitality into rural cultural revitalization and promoting comprehensive rural revitalization.
Jingyi Zhao (Sat,) studied this question.