Research on Communication Strategy of Film Chang An Based on the Chinese Market

This article studies how to find a marketing plan suitable for a film. Many novel works with novel themes are buried today because there is no good marketing plan. In today’s era, movies with different themes and contents appear in front of the audience. A good marketing plan can increase the movie’s value and spread the movie’s thoughts and feelings to the viewers. In addition, many emotional movies can make people resonate and have a deeper understanding of the movie’s content. Therefore, a suitable marketing plan is very important for a work. This study mainly starts from the historical background, contemporary science and technology. In the context of the new consumption era, the discussion and sorting out of the film marketing industry is also a useful attempt, through the research and analysis of the iterative film marketing industry, to the industry engaged in film marketing more industry reference, but also to the whole of China’s film industry to play a more practical role in promoting.