Research on Communication Strategy of Film Chang An Based on the Chinese Market

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A suitable marketing plan is essential for enhancing a film's value and audience engagement.
Emotional movies can resonate deeply, leading to better understanding and connection with viewers.
Analysis of the film marketing industry reveals its evolving nature in today's consumption era, providing valuable insights for marketers and filmmakers alike. The study discusses the significance of adjusting marketing strategies in response to contemporary themes and audience preferences.

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Analyzes effective marketing strategies for films, emphasizing audience resonance and industry reference.

Bodi Zhang (2024) studied this question.

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