Avatars and their players – art in the libraries

Purpose This paper aims to explore the multifaceted relationship between avatars, players, art and libraries in digital environments. Specifically, the paper investigates the artistic representation of avatars, the role of players in shaping avatar experiences and the integration of avatars and art in library settings. In addition, the paper seeks to examine the ethical implications of avatar representation, focusing on issues of diversity, privacy, authenticity, and accessibility. Design/methodology/approach This paper uses a systematic review to harvest literature from different accredited databases, such as the Web of Science and Directory of Open Access Journals. The review encompasses a wide range of scholarly papers, books and research papers spanning various disciplines such as computer science, information science and engineering. Findings The paper reveals that avatars serve as powerful tools for communication, self-expression and identity exploration in virtual environments. Avatars also play a significant role in facilitating social interaction, collaboration and engagement within digital communities, including libraries. Furthermore, the paper highlights the artistic potential of avatars as forms of creative expression and representation, showcasing how they can convey emotions, narratives and cultural symbolism in digital art spaces. However, the paper also identifies several ethical considerations associated with avatar representation, such as issues of diversity, privacy, authenticity and accessibility, which require careful attention and consideration by developers, designers and users. Originality/value The findings have several implications for theory, practice and policy related to avatar representation in digital environments, particularly within library settings. From a theoretical perspective, the paper contributes to the understanding of the complex interplay between avatars, players, art and ethics in digital culture. From a practical standpoint, the paper offers insights and recommendations for developers, designers and librarians on how to create inclusive, engaging and ethically responsible avatar experiences in virtual libraries. In addition, the paper underscores the importance of considering diverse perspectives and promoting ethical awareness and accountability in the design and implementation of avatar-based interactions in digital spaces.