Research on the Dilemma and Countermeasures of Migrant Workers Returning Home to Start Their Own Business under the Background of Rural Revitalization

With the comprehensive and orderly development of the rural revitalization strategy, it needs to inject fresh blood, and returning migrant workers just add new vitality to this. In order to deeply study the difficulties encountered by migrant workers returning to their hometown to start their own businesses under the background of rural revitalization and the countermeasures, this paper adopts the field interview method, literature research method and questionnaire survey method to carry out a survey in Bengbu City, Anhui province. Through the investigation, it is found that the difficulties faced by migrant workers returning home to start their own businesses are as follows: the publicity channels are not smooth; The implementation of supportive policies is lacking; Difficulties in financing loans; Rural land circulation is difficult; The cultural quality of migrant workers is not high. In view of this, the paper puts forward the countermeasures to promote the problem of migrant workers returning home to start their own businesses: build an entrepreneurial information platform; Increase policy support; Smooth loan financing channels; Reasonable transfer of land resources; Conduct entrepreneurship training and counseling. The purpose of this paper is to guide migrant workers to return home and start their own businesses reasonably and effectively, so as to promote the implementation of rural revitalization strategy.