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Gamers purchase intention is very important for game developers and game companies, it is the main income for the firm, and it is important to know what makes gamers want to buy their products. The main purpose of this research was to study the factors that affect gamers purchase intention to buy online mobile game items. More study is needed to inform factors that make gamers willing to buy online mobile game items or in-game purchases within the game itself. This research bring five variables that consists of playfulness, user interface, user experience, price and promotion. This study based on 452 respondents all around Indonesia, and the data was analyzed with smartPLS software. The results shows that playfulness and user interface was not significantly impacted towards gamers purchase intention, but user experience, price of the items on the online mobile games, also promotion when gamers buy the items, are significantly impact gamers purchase intentnion. For future research is suggested to add more variables that will affect more on gamers purchase intention.
Onggo et al. (Wed,) studied this question.