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Small and Medium Enterprises (MSMEs) play a pivotal role in the economic landscape, particularly in sectors such as frozen food production. This study investigates how entrepreneurial behaviour and digital adaptation influence SMEs' productivity and overall performance in the frozen food sector. Through a comprehensive review and empirical analysis, this research highlights the significant contribution of positive entrepreneurial behaviours such as skill enhancement, motivation, innovation, and digital technologies such as e-commerce and digital inventory management to enhance MSMEs productivity and business performance. The findings underscore the mediating role of productivity in linking entrepreneurial behaviours and digital adaptation to business outcomes, highlighting the importance of targeted policies to foster entrepreneurial skills and digital proficiency among MSMEs.
Wongso et al. (Sat,) studied this question.
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