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This research aims to analyze the influence of service quality on repurchase intention in e-commerce. This research uses a quantitative approach with a survey method involving 220 respondents who have actively shopped on e-commerce in the last six months. The data collection instrument is a questionnaire whose validity and reliability results have been tested. The results of simple linear regression analysis show that all dimensions of service quality have a positive and significant influence on repurchase intention and 63% of service quality influences repurchase intention in e-commerce. Improving service quality can not only attract new customers but is also very important to retain customers. existing ones, which can ultimately improve overall business performance
Gumilang et al. (Sun,) studied this question.