Key points are not available for this paper at this time.
Purpose The study explores the pivotal role of green information technology and sustainable business processes and their impact on organizational value in an underdeveloped economy. It aims to develop a comprehensive model for driving organizational value through sustainable initiatives. Design/methodology/approach Data was gathered through 474 survey instruments (41% response rate) from top managers of IT firms using a convenience sampling technique. After ensuring reliability and validity, hypotheses were tested using structural equation modeling. Data analysis utilized SPSS and AMOS 21.0. Findings The study revealed a significant positive impact of green information technology initiatives on financial and non-financial aspects, enhancing overall organizational value. Similarly, green information technology significantly influences sustainable business processes. Furthermore, sustainable business processes, encompassing economic, social, and environmental dimensions, enhance organizational value, including financial and non-financial performance. Consequently, a multifaceted sustainable model has been developed to optimize organizational value, providing new insights. Practical implications The findings imply that firms should focus on acquiring new green technologies and adopting sustainable processes, leading to enhanced profits and non-financial gains. This study aids managers in strategy development and implementation and guides policymakers in formulating context-specific policies. It enriches the existing literature on green IT, business process management, and organizational value. Originality/value The study rigorously tested a framework for fostering organizational value through green information technology and sustainable business processes in information technology firms. The proposed framework was validated using structural equation modeling.
Haleem et al. (Fri,) studied this question.