Corporate Sustainability: An Inquiry into Sustainable Leadership and Corporate Culture

Since China's reform and opening up, the country's modern family business has developed for over 40 years. Family businesses stand out in the early stages of development because of their low-cost, flexible operations and highly cohesive teams. However, with the expansion of the operation scale or the family business's survival for a more extended period, the enterprise will expose more problems. In this paper, the authors will analyze the obstacles to the sustainable development of family enterprises after researching Chinese small and medium-sized family enterprises using the observation method. The author will also discuss the feasible methods for the sustainable development of family enterprises in conjunction with the relevant literature research. To realize sustainable development, family enterprises must overcome trust barriers, expand recruitment channels, and build a scientific talent training system. Family businesses need to learn the frugality and innovation of sustainable leadership to ensure a competitive advantage. Finally, the article found that employees' sense of identification and belonging to the enterprise is a prerequisite for sustainable development, and corporate culture is an essential factor in influencing employees' identification with the enterprise and establishing employees' sense of belonging to the enterprise.