Role of Influencers, Brand Image, and Product Quality on Buying Interest in Shopee E-commerce

In this modern era, technology has made human life more practical, including business activities. One of the innovations is an e-commerce platform, with Shopee being the most popular in Indonesia. The Shopee application cannot be separated from the role of influencers, brand image and product quality. This research aims to determine the variables that influence buying interest. This research uses quantitative methods with primary data types, and respondents are determined using the Lemeshow formula with a total of 98 to 100 people. Data testing was carried out using multiple linear regression analysis, validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, T test, and F test. The results showed that the three variables, namely influencer, brand image, and product quality, were significantly influence consumer buying interest in Shopee e-commerce.