Impact of Digitalization on Purchase Decision of Electronic Goods

Abstract: Digital transformation empowers individuals by saving time and money. It diminishes geographical barriers and fosters closer connections among people globally. Now, acquiring products or services doesn't require a physical visit to a store; a simple online click suffices. To engage with potential clients, organizations are leveraging digital mediums, facilitating their access to a broader audience. This ease allows customers to effortlessly compare products in terms of quality and price, while the availability of products further influences their purchasing choices. This research study explores the impact of availability of digital information on customer purchasing behaviour, focusing on key factors such as the reliability of online information, the accessibility of websites, and the effectiveness of digital communication channels in persuading customers to make purchases decision. The study is conducted with a sample of 208 participants. Regression analysis was used to draw findings of the study.