Indian art has always mixed external inspirations with indigenous customs, and it has developed alongside Indian civilization. The state of Bihar's Mithila and Nepal and north India, is home to a rich culture heritage and traditional art that serves as a warehouse for knowledge. Since the art is thought to have started in the Treta Yuga, Madhubani painting has been a vital element of Mithila heritage for thousands of years, passed down from mother to daughter. Up until 1934, the only folk art practiced in the villages was Madhubani art. This study explores the impact of Madhubani paintings on youth engagement in the digital age. Through a quantitative case study approach. The study examines how digital platforms and social media are being used to promote Madhubani paintings and engage youths in traditional art forms.
Kumar et al. (Wed,) studied this question.