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A Study of Madhubani Paintings and Youth Engagement in the Digital Age

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Quantitative case study examines Madhubani paintings' influence on youth engagement via social media, highlighting digital integration.

Engagement in traditional art forms like Madhubani paintings is being revitalized among youth through digital platforms.
The study found that social media significantly contributes to increased interest in Madhubani art among younger generations.
Using a quantitative case study approach, this research analyzes how digital age tools are promoting cultural heritage.
These findings suggest that exploring traditional art through modern mediums can enhance appreciation and involvement.

Kumar et al. (2025) studied this question.

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