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This is a Cross-Sectional Survey study.

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September 10, 2025Open Access

The Correlation between Tourists’ Motivation Factors and Perceptions in the Lake Victoria Region Tourism Circuit, Kenya

Key Points

Significant positive correlations exist between tourist motivations and perceptions in the Lake Victoria region.
Findings show that push and pull motivations can predict travel behaviour towards the destination in tourists.
Data was collected through self-administered questionnaires from 299 tourists across 26 hotels in the area.
The research highlights how understanding motivations can enhance tourism strategies in the region.

Abstract

This study investigated the relationship between tourist motivations and perceptions in Kenya's Lake Victoria region, surveying 299 tourists from 26 hotels. Data was collected using self-administered questionnaires through a cross-sectional survey design. Findings revealed significant positive correlations between most motivation factors and perceptions. By examining push and pull motivations alongside perceptions, the research outcome helps predict tourist travel behaviour towards the destination

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