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September 10, 2025International Journal of Advanced ResearchOpen Access

The Correlation between Tourists’ Motivation Factors and Perceptions in the Lake Victoria Region Tourism Circuit, Kenya

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Authors

SNStephen Kamau Nguthi

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Overview

Cross-sectional survey examines positive correlations between tourist motivations and perceptions, suggesting key insights for travel behaviour.

Key Points

  • Significant positive correlations exist between tourist motivations and perceptions in the Lake Victoria region.
  • Findings show that push and pull motivations can predict travel behaviour towards the destination in tourists.
  • Data was collected through self-administered questionnaires from 299 tourists across 26 hotels in the area.
  • The research highlights how understanding motivations can enhance tourism strategies in the region.

Cite This Study

Stephen Kamau Nguthi (2025) studied this question.

synapsesocial.com/papers/68c1b60654b1d3bfb60ead6ahttps://doi.org/10.37284/ijar.8.1.3351
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