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September 10, 2025African Journal of Tourism and Hospitality Management

Influence of Tourists’ Motivation Factors on Destination Loyalty in the Lake Victoria Tourism Circuit, Kenya

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Authors

SNStephen Kamau Nguthi

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Overview

Research shows tourist motivations influence destination loyalty in Lake Victoria, indicating factors like resources impact travel behavior.

Key Points

  • Findings reveal that core and support resources significantly influence destination loyalty in tourists.
  • Psychological factors and green consumption also have a strong impact on tourists' loyalty to the destination.
  • Analysis was conducted using PLS SEM to survey 299 tourists from 26 hotels in the Lake Victoria region.
  • Results suggest destination management practices may need enhancement to improve tourist loyalty.

Cite This Study

Stephen Kamau Nguthi (2025) studied this question.

synapsesocial.com/papers/68c1b60654b1d3bfb60ead31https://doi.org/10.37284/ajthm.4.1.3348
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Effect of Tourists' Perceptions on Destination Loyalty, an Indicator of Destination Competitiveness in the Lake Victoria Region Tourism Circuit, Kenya2025
  2. 2Mediation Role of Tourists’ Perceptions on the Relationship between Pull Motivation Factors and Destination Loyalty, in the Lake Victoria Region Tourist Circuit, Kenya2025
  3. 3The Correlation between Tourists’ Motivation Factors and Perceptions in the Lake Victoria Region Tourism Circuit, Kenya2025
  4. 4Determinants of loyalty in destination branding: perspective from supply side2024 · 10 citations
  5. 5Drivers of self-reported destination loyalty intentions in an emerging tourism destination: A PLS-SEM study of tourists in Da Nang, Vietnam2026