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September 10, 2025International Journal of Advanced ResearchOpen Access

Mediation Role of Tourists’ Perceptions on the Relationship between Pull Motivation Factors and Destination Loyalty, in the Lake Victoria Region Tourist Circuit, Kenya

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Authors

SNStephen Kamau Nguthi

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Overview

Cross-sectional survey reveals pull motivation factors impact destination loyalty via tourists perceptions.

Key Points

  • Tourists’ perceptions fully mediate the effect of destination management factors on destination loyalty.
  • Pull motivation factors significantly influence destination loyalty through tourists’ perceived destination awareness.
  • The study utilized partial least squares structural equation modelling for data analysis and hypothesis testing.
  • Improving destination loyalty requires enhancing tourists’ perceptions of destination image and quality.

Cite This Study

Stephen Kamau Nguthi (2025) studied this question.

synapsesocial.com/papers/68c1b60654b1d3bfb60ead55https://doi.org/10.37284/ijar.8.1.3350
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Effect of Tourists' Perceptions on Destination Loyalty, an Indicator of Destination Competitiveness in the Lake Victoria Region Tourism Circuit, Kenya2025
  2. 2Influence of Tourists’ Motivation Factors on Destination Loyalty in the Lake Victoria Tourism Circuit, Kenya2025
  3. 3The Correlation between Tourists’ Motivation Factors and Perceptions in the Lake Victoria Region Tourism Circuit, Kenya2025
  4. 4How Sustainability Shapes Tourist Loyalty in Ecotourism: A PLS-SEM Mediation Analysis2026 · 1 citations
  5. 5Reconstructing tourist loyalty: the mediating role of satisfaction in the relationships between experience quality, perceived value and destination image2026 · 1 citations