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March 26, 2026International Journal of Innovation and Technology Management

How Sustainability Shapes Tourist Loyalty in Ecotourism: A PLS-SEM Mediation Analysis

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Authors

NYNorjaya M. Yasin

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Overview

Examines how sustainability influences tourist loyalty in ecotourism, suggesting key implications for operators.

Key Points

  • To analyze the impact of sustainability dimensions on tourist loyalty, with tourist experience as a mediator.
  • Data collection through structured questionnaires at ecotourism destinations
  • Analysis of 289 valid responses
  • Application of Partial Least Squares Structural Equation Modelling (PLS-SEM)
  • All sustainability dimensions enhance tourist experience, driving loyalty
  • Economic sustainability affects experience but not loyalty directly
  • Environmental and social sustainability have direct and indirect effects on loyalty

Cite This Study

Norjaya M. Yasin (2026) studied this question.

synapsesocial.com/papers/69c4cddcfdc3bde44891ab26https://doi.org/10.1142/s0219877026500069
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