November 8, 2025Journal of Hospitality and Tourism Insights

Examining the determinants of green hotel loyalty: a hybrid SEM and fsQCA approach

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Authors

DSDongqi ShiPrince of Songkla University KFKevin FuchsPrince of Songkla University

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Implication

Survey analysis demonstrates that consumer satisfaction and environmental concern influence willingness to pay for green hotels in Thailand, suggesting actionable strategies for managers.

Key Points

Willingness to pay for eco-friendly services is influenced by consumer satisfaction and environmental concern.
Findings show significant relationships between perceived green value, green satisfaction, and tourist intentions.
Analysis involved survey data from 422 tourists who stayed at green hotels in Thailand, using structural equation modeling and fsQCA.
Highlights the importance of multiple determinants in fostering tourism loyalty and eco-friendly choices.

Cite This Study

Shi et al. (2025) studied this question.

synapsesocial.com/papers/690e8b6ca5b062d7a4e73417 https://doi.org/10.1108/jhti-06-2025-0661

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Implication

Survey analysis demonstrates that consumer satisfaction and environmental concern influence willingness to pay for green hotels in Thailand, suggesting actionable strategies for managers.

Examining the determinants of green hotel loyalty: a hybrid SEM and fsQCA approach

Discussion

Member takes

Implication

Key Points

Cite This Study

Examining the determinants of green hotel loyalty: a hybrid SEM and fsQCA approach

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider