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September 5, 2025Consumer Behavior in Tourism and Hospitality

Can environmentally friendly hotels lead customers to green behaviors? Evidence from the stimulus–organism–response model and social cognitive theory

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Environmentally friendly hotels positively influence customers' green patronage intention and word-of-mouth.
Hedonic and utilitarian values mediate the relationship between hotels and green behaviors.
Environmental concern moderates the effects of hotels on hedonic and utilitarian values.
This research applies a model combining social cognitive theory and the stimulus–organism–response framework.

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Implication

Observational analysis shows how environmentally friendly hotels affect green patronage intention and word-of-mouth, highlighting the role of hedonic and utilitarian values.

Cite This Study

Nosrati et al. (2025) studied this question.

synapsesocial.com/papers/68bb46bd6d6d5674bccfebc6 https://doi.org/10.1108/cbth-02-2024-0054

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Implication

Observational analysis shows how environmentally friendly hotels affect green patronage intention and word-of-mouth, highlighting the role of hedonic and utilitarian values.

Can environmentally friendly hotels lead customers to green behaviors? Evidence from the stimulus–organism–response model and social cognitive theory

Key Points

Discussion

Implication

Cite This Study

Can environmentally friendly hotels lead customers to green behaviors? Evidence from the stimulus–organism–response model and social cognitive theory

Key Points

Discussion

Implication

Cite This Study

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