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This is a Cross-Sectional Survey study.

Effect of Tourists' Perceptions on Destination Loyalty, an Indicator of Destination Competitiveness in the Lake Victoria Region Tourism Circuit, Kenya

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High destination awareness predicts loyalty, indicating that tourists favor well-known locations.
Significant predictors for loyalty include destination image (β = .32) and perceived value (β = .19) in Lake Victoria tourism.
The study utilized PLS-SEM for detailed analysis, allowing exploration of complex relationships among variables.
Insights gained can assist destination managers in enhancing competitiveness within the Lake Victoria tourism circuit.

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Cross-sectional survey reveals connections between tourists' perceptions and destination loyalty, suggesting enhanced competitiveness.

Stephen Kamau Nguthi (2025) studied this question.

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