Prospects For Women Rural Entrepreneurs in North-East India: A Case Study

Entrepreneurship is the key word to Innovation, Creativity and Motivation. Entrepreneurship is critical to the economic growth and social development of a country. An entrepreneur encourages capital production and wealth creation in society. In the developing country like India successful small business are the primary engines of job creation and poverty reduction. The North Eastern Region of India (NER) is unique in terms of growth opportunities because it has the potential to become India’s economic powerhouse, with a thriving source of energy, oil, natural gas, coal, and limestone as well as the world’s largest perennial water system in the Brahmaputra and its tributaries. The NER’s limitless tourism options, distinct performing arts, and diverse food and handicrafts give the ideal environment for its growth trade and commerce hub with India’s eastern neighbours, while also encouraging entrepreneurship. It has become decisive aspect of change in the region, empowering individuals to seek new opportunities. Rural entrepreneurship is not only important as a means of generating employment opportunities in rural areas with low cost and raising the real income of the people but also it contributes to the development of agriculture and urban industries. Rural entrepreneurship can be considered as solution to reduce poverty, migration, economic disparity, unemployment and develops rural areas. Women entrepreneurship is gaining attention and importance in light of the evidence of the importance of new business creation for economic growth and development in NER. Emerging entrepreneurial scenario demands the need for a qualitative/quantitative study on the involvement women and different contributors towards entrepreneurship development in the north-east region. This research paper will attempt to investigate the performance and challenges of Assam’s and NER Rural Entrepreneurs and economic relevance of women entrepreneurship