What type of study is this?

This is a Literature Review study.

August 17, 2025

Influence of Intangible Components of Logistics on the Market Value of Pulp and Paper Industry Enterprises: Methodology of Assessment and Optimization

Key Points

Market value is positively influenced by effective management of intangible assets, enhancing competitiveness.
Key intangible components include intellectual property and brand reputation, which can optimize logistics processes.
The study employs both qualitative and quantitative methodologies to evaluate intangible components in a volatile market.
Focus on digital transformation and innovative technologies highlights the importance of modern asset management strategies.

Abstract

The article examines the impact of intangible components of logistics on the market value of pulp and paper industry enterprises. The author analyzes key intangible assets, such as intellectual property, brand reputation, and human capital, and their role in optimizing logistics processes. Methodologies for assessing intangible components, including qualitative and quantitative approaches, as well as problems of their measurement in a volatile market environment are explored. Particular attention is paid to digital transformation, innovative technologies, and advanced practices in intangible asset management as factors in increasing the competitiveness and market value of enterprises. Using examples of successful optimization in the industry, the author demonstrates the effectiveness of integrating intangible asset management strategies into logistics processes and identifies promising areas of development in this area.

Ask AI

Mark Helpful

Bookmark

Relay