American Film Industry Challenges in China: Before and During COVID-19 Outbreak

The stagnation of the U.S. film market opened doors for Hollywood to depend on Chinese significant huge revenues;investments;and growth opportunities. Hollywood becomes a destination for Chinese outbound capital. However;before and during the pandemic outbreak;it shows how incredibly vulnerable Hollywood is in accessing the world s biggest market. This study analyzes the challenges of the Hollywood film industry in China;such as rampant piracy;strict content censorship;US-China trade war;and the recent COVID-19 pandemic outbreak. This study sheds light on the gaps in the existing US-China relationships in the film industry. The original contribution of this research is to set guiding questions that can facilitate a strategic analysis of the film industry and how they will emerge from this crisis.