December 31, 2020

American Film Industry Challenges in China: Before and During COVID-19 Outbreak

Key Points

Hollywood experiences significant vulnerabilities accessing the Chinese film market due to COVID-19 restrictions and longstanding issues.
The U.S. film industry has relied heavily on China, yet challenges such as piracy and strict content censorship have persisted.
This analysis explores the impact of the US-China trade war on Hollywood's strategic investments and opportunities in China.
Gaps in US-China film industry relations have been highlighted, revealing the need for strategic approaches moving forward.

Abstract

The stagnation of the U.S. film market opened doors for Hollywood to depend on Chinese significant huge revenues;investments;and growth opportunities. Hollywood becomes a destination for Chinese outbound capital. However;before and during the pandemic outbreak;it shows how incredibly vulnerable Hollywood is in accessing the world s biggest market. This study analyzes the challenges of the Hollywood film industry in China;such as rampant piracy;strict content censorship;US-China trade war;and the recent COVID-19 pandemic outbreak. This study sheds light on the gaps in the existing US-China relationships in the film industry. The original contribution of this research is to set guiding questions that can facilitate a strategic analysis of the film industry and how they will emerge from this crisis.

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