The Impact of China's Selective Distribution System on Hollywood's Entry into the Chinese Market

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Analysis reveals Hollywood's declining box office share in China's market, indicating challenges due to selective distribution policies.

Hollywood movies have seen a significant decrease in market share in China, falling from 30% to 12.3%.
Between 2012 and 2017, Chinese box office sales more than tripled, highlighting market growth yet declining foreign movie presence.
The shift to a market-oriented selective distribution model aims to revitalize cinema and diversify local film content.
Understanding Chinese film policies is crucial for Hollywood to adapt strategies and recover market position.

Yu et al. (2025) studied this question.

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