The article comprehensively examines the profound impact of digital transformation on the processes of strategic decision-making within contemporary organizations, with a specific emphasis on the integration of artificial intelligence (AI) solutions and advanced big data analytics into managerial frameworks. The analysis delineates the principal directions of transformation in strategic management paradigms, substantiating the pivotal role played by intelligent digital instruments in strengthening organizational competitiveness, adaptability, and innovation capacity. A structured classification of essential data analytics tools employed in strategic decision support is presented, accompanied by meticulously selected practical case studies that demonstrate the successful application and tangible benefits of AI technologies across diverse sectors, including manufacturing, services, and public administration. Furthermore, the research critically assesses key obstacles to digital adaptation, such as data integrity and quality challenges, inadequate digital literacy among personnel, resistance to organizational change, and ethical dilemmas associated with algorithmic and automated decision-making processes. The proposed conceptual framework, termed the Digital Analytical Strategic Management Architecture (DASMA), encompasses multiple layers of analytics: descriptive, diagnostic, predictive, prescriptive, and cognitive. This model advocates decisionmaking logics that prioritize human-centricity, adaptability, and organizational transparency, particularly through the integration of explainable artificial intelligence and proactive strategic foresight. Notably, the DASMA model supports the iterative evolution of managerial approaches, enabling organizations to responsively navigate volatility and uncertainty in their operational environments.The results of this study make a significant contribution to the methodological foundation for the design and implementation of data-driven management strategies. The findings are intended to enhance executive-level decision-making, facilitate the operationalization of digital transformation frameworks, and foster sustainable organizational resilience and competitiveness in the face of ongoing digital disruption and complex, unpredictable market dynamics.
Horbachenko et al. (Wed,) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: