Small and medium enterprises' viability and sustainability are measured through financial literacy, with an emphasis on the mediating effect of methods of managing finances. Mostly SMEs across the sector struggle with sustainability due to a lack of sufficient financial knowledge. The tourism sector SMEs were chosen for this research. Such SMEs highly depend on intangible assets and the influence of financial literacy particularly in the off-season. Results reveal that FL has positively influenced SMEs' sustainability, both directly and indirectly, by improving financial management techniques, specifically, financial management variate partial mediation. The findings it is also highlight the necessity of focused financial literacy programs, and training sessions, and contribute to existing literature on SME growth by indicating how financial literacy can increase firm sustainability in underdeveloped nations.
Amjad-ur-Rehman et al. (Sat,) studied this question.