The Fusion of Traditional Culture and Design: "Zhongxiang's Three Treasures - Panlong Cuisine"

With the development and progress of society, times are changing. With the rapid development of today's society, people have stepped into the mature information age, which also promotes the constant change of human creativity and aesthetic perception. Nowadays, design is ubiquitous in People's Daily life. Whether it is packaging design, cultural and creative design, graphic design, three-dimensional design and so on, excellent design has enriched the life of the public and met the needs of the public. It makes people happy to release energy in relaxed and happy emotional experience. Design brings benefits to products while satisfying people. As the largest intangible cultural heritage country in the world, China has many valuable cultural heritages. Intangible cultural heritage provides cultural materials and creative sources for cultural and creative industries. Cultural and creative industries have also brought unprecedented development opportunities to intangible cultural heritage and provided innovation mechanisms and platforms for its integration into modern society. This paper will make an in-depth study of the present form of the combination of modern design and intangible cultural heritage by analyzing the consumption psychology of contemporary people and the current market situation. Research on how to better meet the needs of modern people can provide powerful help for the development of traditional culture. Finally, it summarizes the analysis and investigation, summarizes the methods and experience, and finds a way to integrate traditional culture and design for innovative development.