Teaching Paper: Evaluation and Feedback Tool – Enhancing Communication Accountability in Non-Profits

Effective communication in non-profits requires continuous evaluation and structured feedback to ensure clarity, transparency, inclusivity, and impact. This Teaching Paper introduces the Evaluation and Feedback Tool, a framework built around five criteria—clarity, transparency, respect, inclusivity, and impact—combined with diverse data collection methods such as surveys, interviews, focus groups, and observation. The tool emphasizes practical mechanisms for stakeholder engagement, transparent reporting, and continuous improvement cycles. A case study from a humanitarian NGO illustrates its effectiveness in improving accessibility and trust through language simplification, translation, and feedback channels. By integrating scholarly insights from Patton, Bryson, and Drucker with applied practice, this Teaching Paper offers non-profits a structured, adaptable method for embedding accountability into communication systems.