This article explores contemporary issues in economics from an institutional perspective, emphasizing the interplay between individual motivations, market laws, and broader social structures. While classical and neoclassical traditions conceptualized economic behavior as driven primarily by rational self-interest, recent interdisciplinary research demonstrates the limitations of this reductionist approach. Drawing on insights from institutional economics, behavioral economics, and economic sociology, the study highlights how norms, historical evolution, and cognitive biases shape decision-making and market outcomes. The institutional framework reframes the economy as a dynamic and evolving system of interdependent activities, where personal ambition operates within social and cultural constraints. By analyzing key contributions from Adam Smith to contemporary behavioral theorists, the article underscores the importance of integrating psychological, social, and historical dimensions into economic inquiry. The findings suggest that self-interest, though central to economic activity, gains meaning and direction only through institutional contexts that mediate its effects on innovation, equity, and collective welfare. This approach provides a more comprehensive basis for interpreting contemporary economic patterns and offers a foundation for developing policy frameworks that account for the complexity of human behavior within institutional systems.
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Margarita YEGHIAZARYAN
ALTERNATIVE
Armenian State University of Economics
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Margarita YEGHIAZARYAN (Wed,) studied this question.
synapsesocial.com/papers/68f04935e559138a1a06e404 — DOI: https://doi.org/10.55528/18292828-2025.3-78
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