Analysis of Opportunities and Challenges of Virgin Coconut Oil (Vco) Production in Creative Economic Development in Sapat Village, Kuindra District, Indragiri Hilir Regency

Key Points

The findings indicate significant potential for virgin coconut oil development due to strong consumer demand and abundant raw materials.
Despite opportunities, MSMEs encounter challenges like limited technology and insufficient marketing capacity, which need addressing.
This descriptive qualitative analysis utilized interviews, observations, and document analysis to explore MSME capabilities in the region.
Support from government and stakeholders is crucial for establishing a sustainable entrepreneurial ecosystem in Sapat Village.

Abstract

This study analyzes the opportunities and challenges of Virgin Coconut Oil (VCO) production by MSMEs in Sapat Subdistrict, Indragiri Hilir Regency, Riau, as part of creative economy development based on local resources. Using a descriptive qualitative method with interviews, observations, and document analysis, the findings show that abundant raw materials and increasing consumer demand for organic products create strong potential for VCO development. However, MSMEs face obstacles such as limited technology, capital, and managerial as well as marketing capacity. Structured interventions from government and stakeholders are therefore essential to support an inclusive and sustainable entrepreneurial ecosystem.

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