How Does New Quality Productivity Impact Land Use Efficiency? Empirical Insights from the Central Plains Urban Agglomeration

As a pivotal driver of high-quality development, new quality productivity (NQP) forms an indispensable synergistic relationship with land use efficiency (LUE) for achieving regional sustainability. Based on panel data from 29 prefecture-level cities in the Central Plains Urban Agglomeration (CPUA) from 2010 to 2023, this study integrates the entropy-weighted TOPSIS method, super-efficiency Slack-Based Measure (SBM) model, Malmquist index, and fixed-effects models to systematically explore the spatiotemporal evolution of NQP and its underlying impact mechanism on LUE. Key findings reveal: (1) The comprehensive NQP index of the CPUA increased from 0.280 to 0.828, exhibiting a “stepwise rise” trend, with a spatial pattern characterized by a “core–secondary–periphery” three-tier gradient distribution. Zhengzhou, as the core growth pole, played an innovative leading role, while peripheral cities (e.g., Handan, Hebi) remained constrained by resource-dependent economic structures, with NQP indices consistently below 0.2. (2) The average LUE in the study area increased from 0.917 to 1.031. Cities within Henan Province generally performed better than those in Hebei, Shanxi, and Anhui provinces. Total factor productivity grew at an average annual rate of 16.4%, with technological progress serving as the primary driver. (3) NQP exerts a significantly positive impact on LUE, yet with notable heterogeneity: large-scale cities enhanced intensive land use substantially through technological agglomeration and industrial upgrading; cities with scarce arable land and high economic development levels effectively leveraged NQP to boost LUE; in contrast, small cities, regions rich in arable land, and areas with low economic development have not established effective synergistic mechanisms, hindered by limited technological absorption capacity, path dependence, and factor bottlenecks. This study provides empirical support and actionable insights for optimizing land resource allocation and advancing coordinated development between NQP and LUE in similar urban agglomerations.