AbstractThe importance of Rasa Theory, an old Indian aesthetic and emotional framework, in improving success ful communication is examined in this essay. Rasa Theory, which has its origin in the “Natya Shastra,” divides human emotions into nine rasas, or emotional flavors, and provides information on how emotions are expressed and resonate. We look at how emotional intelligence, empathy, and nuanced expression are fostered by comprehending and putting Rasa Theory into practice, which can enhance communication. Our study explores how “Rasa Theory” might influence communication tactics in a range of settings, such as cross-cultural, organizational, and interpersonal communication. This study intends to advance understanding of the function of emotions in successful communication by examining the correlation between “Rasa Theory” and communication.
Joshi et al. (Wed,) studied this question.