Good strategic planning starts with an effective communication plan

Key Points

• This research explores the importance of effective communication in the strategic planning process for nonprofits.
• Analysis of strategic planning challenges faced by nonprofit organizations
• Review of stakeholder opinions and needs
• Identification of communication plan essentials
• Nonprofits with structured communication plans experience more cohesive strategic planning
• Diverse stakeholder input improves decision-making quality
• Challenges in addressing differing opinions can hinder effective planning

Abstract