What question did this study set out to answer?

The study aims to explore how stakeholder factors and big data analytics can enhance performance in the Vietnamese retail sector.

March 1, 2026Open Access

Leveraging stakeholder factors and big data analytics capabilities for better performance: a perspective from the Vietnamese retail industry

Key Points

The study aims to explore how stakeholder factors and big data analytics can enhance performance in the Vietnamese retail sector.
Qualitative analysis of stakeholder engagement strategies
Assessment of big data analytics capabilities
Case studies from the Vietnamese retail industry
Increased performance correlated with effective stakeholder engagement
Best practices in big data usage identified
Recommendations for leveraging analytics to enhance decision-making strategies

Abstract

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Authors

Thanh Phong Huynh

Manh Hoang Nguyen

Xuan Nhi Nguyen

Journals

J for International Business and Entrepreneurship Development

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Leveraging stakeholder factors and big data analytics capabilities for better performance: a perspective from the Vietnamese retail industry

Key Points

Abstract

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