The Brazilian Amazon has been endangered by agro-extractivism, a development model characterized by the expansion of the agricultural frontier to produce raw commodities embedded in power-asymmetrical commodity chains. Recently, the socio-biodiversity economy has emerged as an alternative development model, aimed at reconciling local development with nature conservation. While the environmental and social contrasts between the two models are well documented, the commercial dimension of the socio-biodiversity economy remains underexplored. These two models are typically approached as separate systems, yet their coexistence and interaction within the same actors and across interconnected value chains has not been empirically examined. In this paper, we provide a qualitative analysis of dynamics and upgrading mechanisms in two cocoa value chains in the Brazilian Amazon: raw (bulk) and fine-flavor (fino) cocoa. Through this comparison, we examine how each chain differs in terms of commercial relations and how socio-biodiversity economy and agro-extractivism interact within the commercial sphere. The research took place in three municipalities along the Transamazon highway between March and September 2024. Data were gathered through semi-structured interviews with cocoa producers, buyers, and supporting actors such as NGOs, companies, and public agencies, complemented by participant observation and participation in cocoa-related events. Findings suggest that the bulk and fino cocoa chains present distinct commercial configurations, the former displaying agro-extractivist patterns, the latter consistent with the socio-biodiversity economy. Cocoa production in the region is part of an emergent socio-biodiversity economy that remains commercially embedded in agro-extractivism. Notably, farmers engage in both chains as part of their livelihood strategies, while relying predominantly on the bulk trade. We argue that the fino cocoa chain may represent a pathway for transforming commercial relations in the region, provided that the structural conditions sustaining agro-extractivist patterns in the bulk chain are addressed. More broadly, we show that production-level transitions toward sustainable farming do not automatically translate into the transformation of commercial relations, and call for greater analytical attention to the commercial dimension of socio-biodiversity economies.
Carbone et al. (Wed,) studied this question.