What question did this study set out to answer?

The research aims to assess consumer preferences towards Merii Boy ice cream and understand influencing factors.

March 14, 2026Open Access

A Study on Consumers Satisfaction on Brand Preferance of Meriiboy Ice Cream With Special Referance to Palakkad District

Key Points

The research aims to assess consumer preferences towards Merii Boy ice cream and understand influencing factors.
Primary data collected from 110 respondents using structured questionnaires.
Statistical tools employed include percentage analysis, chi-square test, and regression analysis.
Analysis focuses on customer satisfaction and brand loyalty.
Product quality significantly influences consumer preference.
Flavor variety and promotional strategies play a vital role in enhancing satisfaction.
Findings suggest improvement opportunities for marketers to enhance competitiveness.

Abstract

Abstract: This study examines the consumer preference towards Merii Boy ice cream among customers in the Palakkad region. The research aims to identify the factors influencing buying behavior such as taste, price, quality, and brand awareness. Primary data were collected from 110 respondents using a structured questionnaire. Statistical tools like percentage analysis, chi-square test, and regression analysis were used to interpret the data. The study also analyses customer satisfaction and brand loyalty towards Merii Boy ice cream. Findings highlight the importance of product quality, flavor variety, and promotional strategies in shaping consumer preference. The results help marketers understand consumer behavior and improve marketing strategies to enhance customer satisfaction and brand competitiveness. Keywords: Consumer Preference, Buying Behavior, Ice Cream Industry, Brand Loyalty. Title: A STUDY ON CONSUMERS SATISFACTION ON BRAND PREFERANCE OF MERIIBOY ICE CREAM WITH SPECIAL REFERANCE TO PALAKKAD DISTRICT Author: Mr. P. Vishnu, Ms. K.S. Shymili International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 13, Issue 2, October 2025 - March 2026 Page No: 714-716 Research Publish Journals Website: www.researchpublish.com Published Date: 10-March-2026 DOI: https://doi.org/10.5281/zenodo.18936498 Paper Download Link (Source) https://www.researchpublish.com/papers/a-study-on-consumers-satisfaction-on-brand-preferance-of-meriiboy-ice-cream-with-special-referance-to-palakkad-district

KI fragen

Bookmark

View Full Paper